12 December 2025 – Qantas, American Airlines, Brand USA and destination partners across the United States have officially wrapped up the 2025 Sell Your Way to the USA incentive – celebrating 15 outstanding Australian and New Zealand travel advisors who earned their place on immersive experiences across the U.S. Launched in February 2025 for Australia and July 2025 for New Zealand, the incentive brought together key destinations including Destination DC, Grapevine Convention &

A New Visitor Experience for America’s 250th Anniversary In 2026, the U.S. will celebrate its 250th anniversary, America250 . In Utah, the milestone is being marked by the Walk250 challenge, encouraging every resident and visitor to harness the power of the state’s stunning red rock and mountain landscapes and move 250 miles. Walk, run, hike, cycle, ski – participants can choose any outdoor activity to complete the challenge by July 2026, and log their adventures on the Walk

17 November 2025 - Three top-performing New Zealand travel advisors have returned home, newly equipped to sell the diverse landscapes of Utah, following their participation in the ‘Sell Your Way to the USA’ 2025 incentive program . The winners spent a dynamic week exploring the state’s contrast of alpine valleys and iconic red-rock canyons on a comprehensive self-drive familiarisation trip. The winners— Jodi van de Wydeven (Two Feet Agency), Sophie Shaw (NZ Travel Broker

Utah Levels Up: Historic Expansions, New Gondolas and a Golden Season Ahead 7 November 2025 - Few places in the ski world are evolving as rapidly or as ambitiously as Utah. With the 2034 Olympic Winter Games officially returning, the spotlight is once again on the state’s unmatched mountain access, resort infrastructure and commitment to innovation. The 2025-26 season brings some of the most significant terrain expansions in ski industry history, alongside new lifts, base ar

9 October 2025 - The Utah Office of Tourism, in partnership with Delta Air Lines and Rocky Mountaineer, recently hosted eight of Flight Centre Group’s top-selling travel advisors on a bucket list fam trip to see and experience the icons of Utah.  The group experienced Utah’s world-renowned national parks, scenic byways, charming towns, and signature hospitality, arming them with firsthand product knowledge to better inspire and sell the destination to Australian travellers.

World Curling Championships Coming to Utah  Home to the Greatest Snow on Earth®, Utah has a strong winter sport reputation as the future host of the 2034 Winter Olympic & Paralympic Games. Canadian winter sport fans will see Utah host the upcoming World Men's Curling Championship from March 28 to April 5, 2026 in Ogden. The venue previously hosted curling during the 2002 Winter Olympic Games. Located 40 minutes north of Salt Lake City, Ogden is home to Powder Mountain, the l

Bluff Utah Twin Rocks | Photo Credit: Paul Martin Bluff becomes Utah’s newest International Dark Sky Certified Area Bluff, Utah has been...

Olympic Fever in Utah It’s official! Hot on the heels of the success of Paris 2024, Salt Lake City has been selected as the host city for...

The Utah Office of Tourism courtesy of Canuckiwi negotiated an exclusive multiyear destination partnership with City2Surf / Ironman...

JUCY USA hosted their first Instameet in Zion National Park. Joining forces with Zion National Park and the Utah Office of Tourism, #JUCYIMUtah saw a range of influential photographers with a combined Instagram audience of close to 1.4 million come together from New Zealand, Australia and the US to explore the beauty of Zion. With a common goal of promoting winter self-drive holidays to Utah, it made sense for JUCY and the Utah Office of Tourism to combine forces to demonstra

Two of a Kind was a creative consumer promotion brought together by Visit Utah, Travel Nevada, Intrepid Travel and Ski Max and also included supporting partnership with major action lifestyle brand Quiksilver that could bring the sentiment to life via their network. The development of the campaign engaged with this audience and inspired them to increase their knowledge of both states via heightened visitation to associated websites and digital platforms. The initiative was de

Our team represented the Utah Office of Tourism, Travel Nevada, Visit Anchorage and Visit Grapevine at all Visit USA Australia shows in...

Brief Client - Visit Anchorage, Utah Office of Tourism, Travel Nevada,​ Destination DC, Grapevine and Travel Oklahoma. In partnership...

June 9, 2025  – Three Canadian travel advisors, who were winners in the Sell Your Way to the USA incentive campaign, have just returned...

May 28, 2025:  The Utah Office of Tourism and its Utah partners have recently concluded a highly productive winter sales mission to...

28 April 2025:  Brand USA, in collaboration with Travel Nevada, Travel North Tahoe, Travel Oregon, Utah Office of Tourism, Visit Reno, Visit Salt Lake and Visit Seattle, are pleased to announce the winners of the 2025 Sell Your Way To The USA incentive program. The winners include (from east to west): Maria Karagioules, Voyage International, Montreal, QC Kirsty Roberts, Dream Destinations, Toronto, ON Jennifer Quinlan, Travello Travel Group, Barrie, ON Callan Thompson, Sports

If you or your clients dream of breathtaking national parks, legendary ski resorts, and charming resort towns, then join us online over...

Expect the Unexpected: Mother Nature surprises in every season Northern destinations like Salt Lake are in the spotlight this year as...

Dry tripping across the state for soda Going beyond Dry January, alcohol-free getaways known as “dry tripping” continue to influence...

Australian morning talk show, Studio 10, on the Ten Network is a mid-morning lifestyle show focused on health, wellness, travel and...