Sell Your Way to the USA 2025 Wraps Up: 15 Top Travel Advisors Experience Five Incredible U.S. FAM Trips

12 December 2025 – Qantas, American Airlines, Brand USA and destination partners across the United States have officially wrapped up the 2025 Sell Your Way to the USA incentive – celebrating 15 outstanding Australian and New Zealand travel advisors who earned their place on immersive experiences across the U.S.

Launched in February 2025 for Australia and July 2025 for New Zealand, the incentive brought together key destinations including Destination DC, Grapevine Convention & Visitors Bureau, Oklahoma Tourism, Travel Nevada, the Utah Office of Tourism, and Visit Anchorage.

Over the course of the incentive, advisors accumulated points through sales of Qantas and American Airlines flights to the U.S., land bookings to partner destinations, and Brand USA's USA Discovery Program. The initiative delivered impressive engagement results, with over 2.4 million in registered revenue and more than 1,300 USA Discovery Program badges completed by registrants across Australia and New Zealand.

Corey Marshall, Director of Canuckiwi, said the 2025 program reached new heights. “This year’s incentive delivered outstanding results, combining six U.S. destinations with our airline partners to offer advisors practical, firsthand experiences that have strengthened their expertise and confidence in selling the U.S. market.”

Celebrating the 2025 Winners

Australia:

Conrad Machado (Flight Centre Sydney), Jodi Small (Flight Centre Brisbane), Abbey Shannon (Flight Centre Business Sydney), Amanda Graham (Chirn Park Travel), Anthony Tuy (Flight Centre Wetherill Park), Kathryn Yule (Stage and Screen), Bianca Douglas Watt (Flight Centre Rouse Hill), Clinton Griffiths (Globus Family), and Maree Sterling (Travel on Capri).

New Zealand:

Jodi van de Wydeven (Two Feet Agency), Sophie Shaw (NZ Travel Brokers), Dan Eastwood (Infinity Holidays), Gianfranco Belloli (Flight Centre Wellington), Lee Rabbidge (Infinity Holidays), and Swapnil Bhate (Flight Centre Auckland).

Five Incredible U.S. Experiences

Anchorage & Southcentral Alaska

From soaring above glaciers to dog mushing through the wilderness, the winners immersed themselves in Alaska’s Urban & Wild experiences. They also experienced the magic of the northern lights, enjoyed Nordic spa rejuvenation, and indulged in alpine culinary delights.

Utah

A self-drive adventure through Utah revealed alpine valleys, dramatic red-rock canyons, and three of the state’s stunning National Parks. Highlights included exploring Peekaboo Slot Canyon, soaking in the Crater hot springs, and trekking the breathtaking Overlook Trail in Zion National Park.

Washington, DC 

Agents explored Washington, DC’s vibrant neighbourhoods, cultural institutions, and culinary scene, discovering hidden gems beyond the National Mall—from scooter tours of the monuments to wine tasting in Loudoun and cheering on the Capitals at a hockey game.

Grapevine, Texas & Oklahoma

Winners experienced Grapevine’s charming Historic Main Street, wine tasting rooms, creative arts attractions and the Grapevine Vintage Railroad before crossing into Oklahoma. There, they discovered Indigenous culture, Western heritage, outdoor adventure, and Oklahoma City’s cultural precincts—reinforcing both destinations as authentic, accessible destinations. 

Nevada

Travel Nevada hosted advisors on a week-long self-drive road trip from Las Vegas to remote corners of the Silver State. Adventures included e-biking in Red Rock Canyon, Valley of Fire, Death Valley, Tonopah’s mining history and the Extraterrestrial Highway—showcasing Nevada far beyond the Strip.

Strengthening U.S. Sales Through First-Hand Knowledge

Across every itinerary, advisors gained essential on-the-ground experience - broadening their understanding of product, accessibility, value for travellers and the diversity of experiences available beyond traditional gateways. Brand USA’s USA Discovery Program again proved invaluable, with more than 1,300 badges completed as part of the incentive, ensuring advisors were equipped with strong foundational knowledge.

Brand USA’s Senior Director for APAC, Suzy Shepard, acknowledged the impact of the initiative, saying: "Brand USA is proud to support programs like Sell Your Way to the USA, which continue to elevate advisor expertise through real, on-the-ground experiences. Our partners have delivered exceptional itineraries this year, giving agents a deeper understanding of the variety, accessibility, and magic of travelling across the USA. With a milestone year ahead in 2026 including America250 celebrations, these first-hand experiences ensure advisors are well equipped to inspire their clients and grow their U.S. sales with confidence.”

Looking Ahead to 2026

Corey Marshall confirmed plans are already underway for next year’s incentive program. “We’re excited to build on the success of 2025 with even more opportunities for advisors in 2026. The program showcases the critical role of travel advisors in promoting U.S. destinations.”

Photos: Sell Your Way to the USA FAM Photos. 

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