Case Studies

The Utah Office of Tourism courtesy of Canuckiwi negotiated an exclusive multiyear destination partnership with City2Surf / Ironman...

JUCY USA hosted their first Instameet in Zion National Park. Joining forces with Zion National Park and the Utah Office of Tourism, #JUCYIMUtah saw a range of influential photographers with a combined Instagram audience of close to 1.4 million come together from New Zealand, Australia and the US to explore the beauty of Zion. With a common goal of promoting winter self-drive holidays to Utah, it made sense for JUCY and the Utah Office of Tourism to combine forces to demonstra

Two of a Kind was a creative consumer promotion brought together by Visit Utah, Travel Nevada, Intrepid Travel and Ski Max and also included supporting partnership with major action lifestyle brand Quiksilver that could bring the sentiment to life via their network. The development of the campaign engaged with this audience and inspired them to increase their knowledge of both states via heightened visitation to associated websites and digital platforms. The initiative was de

Our team represented the Utah Office of Tourism, Travel Nevada, Visit Anchorage and Visit Grapevine at all Visit USA Australia shows in...

Choose Chicago selected Canuckiwi to run a series of events across Australia and New Zealand for them on a project basis. These events...

Brief   Develop product and itineraries with key wholesale and tour operator partners in New Zealand and Australian on a limited budget.  Idea When Travel Portland and Travel Oregon began in the Australia and New Zealand marketplace, they were in a unique situation. A situation where, as a City and State, they were sandwiched in between two great hubs for air service (YVR and SFO), however they had minimal product inclusion with any of the key wholesale or tour operator partn

Brief Client - Travel Nevada (Australia POS Campaign)​ Campaign - Leveraging direct media buying to promote Nevada, with wholesale,...

Brief Client - Visit Anchorage, Utah Office of Tourism, Travel Nevada,​ Destination DC, Grapevine and Travel Oklahoma. In partnership...

Brief Client - Destination DC Campaign - Washington, DC Product Development Target Audience - New Zealand and Australian Wholesalers Develop products and itineraries with key airline, wholesale and tour operator partners in Australia and New Zealand. Idea When Destination DC appointed Canuckiwi to manage their trade representation in Australia and New Zealand, the destination had presence in the market, but the opportunity existed to strengthen and broaden product development

Brief Client - East Coast USA Campaign - TODAY Show CEO Challenge Target Audience - Australian consumers Partners - Washington, DC, Boston, Philadelphia and Delta Air Lines Activation Date - August 2023 To increase awareness and drive visitation to Washington, DC; Boston; and Philadelphia from Australia and New Zealand through an integrated media activation. Idea Washington, DC collaborated with Boston and Philadelphia for the East Coast USA Roadshow, combining destination le

Australian morning talk show, Studio 10, on the Ten Network is a mid-morning lifestyle show focused on health, wellness, travel and...

Canada is the largest international market for Utah. In order to continue to build awareness, generate leads and drive visitation from...

Brief Client - The Utah Office of Tourism Campaign - Stay "PAWSITIVE" Virtual Event Target Audience - Canadian Market Activation Date -...

Brief Client - Travel Oregon Campaign - Oregon Scavenger Hunt - Virtual Media Experience Target Audience - Canadian Media Activation Date...

Canuckiwi worked with the Utah Office of Tourism and Walker Tracker (a Health and Well Being Company) to launch a new incentive and...

Brief Client - Travel Oregon Campaign - Travel Oregon x Hawaiian Airlines Broadcast Target Audience - New Zealand Consumers Develop products and itineraries with key airline, wholesale and tour operator partners in Australia and New Zealand. Overview Canuckiwi, on behalf of Travel Oregon , partnered with Hawaiian Airlines to deliver four live-on-location television segments on The Café, New Zealand’s #1 daily lifestyle and entertainment show. The collaboration aimed to inspi

Canuckiwi on behalf of our client, Destination DC pitched the most watched Australian morning show, The Today Show, that as part of a...

HI-SO Auckland and Ovolo in Wooloomooloo were replicated as the unique neighborhoods of Washington, DC as Destination DC and their...

Whilst New Zealanders and Australians were confined to their homes in May 2020, Canuckiwi on behalf of the Grapevine Convention &...

Whilst Canadians, New Zealanders and Australians did their part to stay home during unprecedented times and Covid-19 lockdowns, Canuckiwi...