Oregon Virtual "Treasure Hunt" On The Oregon Coast

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Brief

Client - Travel Oregon

Campaign - Oregon Scavenger Hunt - Virtual Media Experience

Target Audience - Canadian Media

Activation Date - 14 February - 23 March 2021

Each February, Travel Oregon typically visits key Canadian markets to engage media in-person. However, with borders closed due to COVID-19, the team needed to find a creative and meaningful way to connect with Canadian journalists from afar—celebrating both Valentine’s Day and Oregon’s birthday virtually, while showcasing the healing beauty of the Oregon Coast.

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Idea

Not only is February 14th Valentine’s Day but also Oregon’s birthday. We couldn’t think of a better time to release our invite to our key Canadian media on an Oregon Scavenger Hung along the Oregon coast culminating in a virtual media event in March. Oregon is blessed with a wealth of natural riches – mountains, forests, waterfalls, hot springs, beaches and the Pacific Ocean. These natural riches create wellness, healing and connection when they are visited.

Each week between the 14th of February and March 23rd, attendees were sent a short video clue leading them on a virtual “treasure hunt” along the Oregon Coast. On March 23 they then clicked on their final clue (a Zoom Link) which transported them from their home to be live on location with Denny Dyke who creates “dreamfields” of labyrinths at Face Rock State Park in Bandon, Oregon. Denny and his team create 43 sand labyrinths over the Spring & Summer period on a completely volunteer basis. The imagery from above it creates is spectacular.

Our media were sent in advance their very own special Oregon gift so they could create their own sand labyrinth at home. Copies of clues as well as event images and images of Denny’s work can be seen below.