New World Promotion

Together with New World and the New Zealand Herald, Canuckiwi on behalf of Travel Oregon, created a consumer brand promotion where readers who purchased the Herald at a New World supermarket were in with a chance to win an unbelievable trip for two to Oregon.

With a newspaper wrap featuring the campaign, New World shoppers couldn’t miss this incredible opportunity.  Additional marketing support included radio ads, in-store point of sale cards, newspaper, magazine and online placements.

The lucky winner was ecstatic when receiving the news that he’d won a trip for two to Portland, Oregon, USA including:

• Two round trip economy tickets flying Hawaiian Airlines from Auckland to Portland

• Five nights’ accommodation for two people at The Nines Hotel in a Standard Room

• Ten nights’ accommodation for two people at The Jupiter Hotel in a Standard room

• Extra experiences to the value of $1995 per person

• All transfers to and from the airport whilst in America 

Audio

Listen to the Radio Commercial HERE