East Coast USA destinations and Helloworld partner to reignite passion for USA travel
- peri861
- Sep 4, 2025
- 2 min read
Updated: Dec 17, 2025
4 September 2025: Washington, DC, Philadelphia and Boston, three of the United States’ most celebrated destinations, have partnered with leading travel operator Helloworld Travel to put the East Coast USA on the travel radar.
The campaign, which runs from July to September 2025, is part of an overall destination marketing strategy which seeks to inspire, excite and educate Australian travellers on the possible experiences that await them in these major USA destinations.
The campaign features high-impact advertising across trams, buses, billboards, rideshare “carvertising” and digital displays across Sydney and Melbourne major metropolitan areas.
Destination DC Australia and New Zealand Director Corey Marshall, said “this campaign is all about being the flint to light the fire of interest with Aussie travellers, they can then head to their local Helloworld agent to find out more and start booking.
“With a vibrant line-up of events on the horizon, including America’s 250th anniversary and FIFA World Cup 2026™, there has never been a more exciting time to experience everything these destinations have to offer," he said.
Washington, DC, Philadelphia, and Boston are conveniently connected by train, plane, and car, making it easy for visitors to experience all three cities in a single, seamless journey.
Helloworld Travel Group General Manager Retail Networks Nick Sutherland, said “we’re thrilled to collaborate with such iconic destination partners on this campaign, and to put these colourful destinations right in front of potential visitors.
“By showcasing the vibrancy of East Coast USA travel through bold, engaging creative across Australia, we’re inspiring travellers to explore these must-visit locations. Then with the support of our extensive Helloworld Travel agent networks turning that inspiration into unforgettable journeys,” Sutherland said.
In August representatives from Destination DC, Meet Boston, and the Philadelphia Convention and Visitors Bureau visited Australia, attending events in Sydney and Brisbane to engage with travel trade and media, further strengthening ties with the Australian and New Zealand markets.
Helloworld Travel’s latest East Coast USA product is now available for bookings: www.helloworld.com.au/Partners/Partner/East-Coast-USA-
ENDS
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