4 September 2025: Washington, DC , Philadelphia and Boston , three of the United States’ most celebrated destinations, have partnered with leading travel operator Helloworld Travel to put the East Coast USA on the travel radar. The campaign, which runs from July to September 2025, is part of an overall destination marketing strategy which seeks to inspire, excite and educate Australian travellers on the possible experiences that await them in these major USA destinations. T

Representatives from three of the East Coast USA’s most iconic destinations— Destination DC , Meet Boston , and the Philadelphia...

Brief Client - East Coast USA Campaign - TODAY Show CEO Challenge Target Audience - Australian consumers Partners - Washington, DC, Boston, Philadelphia and Delta Air Lines Activation Date - August 2023 To increase awareness and drive visitation to Washington, DC; Boston; and Philadelphia from Australia and New Zealand through an integrated media activation. Idea Washington, DC collaborated with Boston and Philadelphia for the East Coast USA Roadshow, combining destination le