About.
Claire is a seasoned destination marketing and public relations specialist with more than 17 years' experience working with organisations including Ogilvy PR Australia, Destination NSW, Tourism Victoria, and several regional tourism boards across Australia including Destination Central Coast and Central NSW Tourism.
In her most recent role, Claire was Marketing Manager at Wild Bush Luxury, an experiential luxury travel company whose iconic Australian experiences are integral to Tourism Australia's Signature Experiences collections, and members of Luxury Lodges of Australia and Great Walks of Australia. In this role, Claire led the development and execution of integrated marketing and communications strategies across the brand's three properties, driving brand awareness, media engagement and commercial growth.
Throughout her career, Claire has developed and delivered strategic media relations and marketing campaigns, working closely with national and international print, digital and broadcast media. She has also forged successful partnerships with major brands, government agencies, tourism stakeholders, and high-profile celebrities, influencers and content creators to drive destination awareness, brand engagement and visitation.
Last word from Claire: “Travel stirs the senses. It invites us to slow down and experience the world with fresh eyes - to taste local flavours, meet local characters, discover awe-inspiring places, and wander destinations we’ve imagined in stories, television or social and experience in real time. Each journey leaves its mark, inspiring the next adventure...”
Claire represents Canuckiwi in the Australian marketplace providing media relations and marketing support for clients West Hollywood, Travel Oklahoma and Travel Nevada.