OUR WORK
Washington, DC: The Luxury Escapes Feature Episode
Inside Washington, DC: A Luxury Escape
BRIEF
Client: Destination DC
Campaign: Luxury Escapes Washington, DC Episode
Target Audience: Australian consumers (premium leisure travellers)
Drive national awareness for Washington, DC, while converting inspiration into bookings through a high-impact media partnership. The campaign aimed to position DC as a must-visit East Coast destination by combining premium storytelling with clear, bookable offers.
IDEA
Leverage a high-profile Luxury Escapes TV partnership to inspire audiences at scale, while
integrating strong calls to action to drive immediate conversion.
Premium content partnership featuring Rebecca Gibney and Cam Daddo
National broadcast across Foxtel Lifestyle, Channel 10 and Binge
Story-led destination showcase highlighting DC’s culture, experiences and accessibility
Integrated digital, social and PR amplification to extend reach
Conversion-led approach with direct Luxury Escapes booking pathway
Seamless connection between inspiration and action
IDEA
IDEA
RESULTS
483,336 views of the episode across broadcast and streaming
1M+ video views across social media
125,720 digital ad impressions driving campaign reach
10,543 landing page views showing strong intent
85+ PR placements generating widespread coverage
$848,400 earned media value delivered
