UOT, working with Canuckiwi, launched a series of tiered, opt-in international campaigns purpose-built for regional partners across the Australian and Canadian markets. First introduced in 2019 with two programs per market, the model gave RDMOs the flexibility to buy into pre-built campaign activity across trade and consumer channels — spanning partnerships with the likes of Karryon, Expedia, Booking.com, wholesale and retail trade, and seasonal road trip and ski campaigns — without needing to fund or manage a standalone campaign themselves. Each program came with clear tier pricing, defined deliverables and campaign timing, making it simple for partners of any size to invest with confidence. By 2025-2026, the offering had grown to up to five programs in each market, reflecting steadily increasing demand from regional partners for accessible, high-value international exposure.