OUR WORK
Travel Nevada Canada Sales Mission 2026
Travel Trade Development & Integrated Marketing
BRIEF
Client: Travel Nevada
Campaign: Canada Sales Mission
Target Audience: Canadian travel trade (B2B) and consumers (B2C)
To strengthen Travel Nevada’s presence in Canada through an annual sales mission, aligned with co-operative marketing, public relations and consumer engagement. The goal was to get maximum reach and impact in market. Trade, media and consumer activity were designed to work together to build destination awareness and encourage visitation.
IDEA
Canuckiwi developed and managed a multi-city sales mission designed to educate, and engage with Canadian travel advisors and Consumers.
The multi-city sales mission was backed by co-opeative marekitng and PR to maximise return on investment.
Travel Nevada and eight regional partners and suppliers in Toronto, Montreal and Calgary
Co-op campaigns with Postmedia (Calgary Herald), AIR MILES and Expedia, timed to the mission
Targeted PR that secured Canadian travel trade media coverage
B2B appointments with tour operators, plus travel advisor training sessions
Consumer engagement at the Calgary Outdoor Adventure Show
Direct access to Alberta’s important fly-drive market
IDEA
IDEA
RESULTS
Eight regional DMOs and suppliers took part in the mission
91 B2B appointments set up with Canadian tour operators in Toronto
237 travel trade professionals trained across six events
Air Canada support secured for every trade activation
Co-ordinated campaigns and PR coverage strengthened in-market messaging
