OUR WORK

Travel Nevada: Reach, Engage, Convert with Explore

Explore Magazine Multi-Channel Campaign

BRIEF

Client: Travel Nevada

Campaign: Explore Magazine Multi-Channel Campaign

Target Audience: Canadian consumers (outdoor and adventure travellers)

Drive awareness of Travel Nevada within the Canadian market while building a qualified consumer database for ongoing marketing. The campaign aimed to combine inspiration with action, using a multi-channel approach to engage audiences and convert interest into measurable leads.

IDEA

Deliver a fully integrated consumer campaign across Explore’s print and digital ecosystem, anchored by a high-performing contest mechanic to drive engagement and data capture.

Multi-channel campaign across print, digital, social and eDM
Email capture contest as the central engagement driver
100,000+ website display ads to maintain consistent visibility
Full page print placement in Explore’s Summer issue
Online feature article to deepen destination storytelling
Amplification through Explore + ROI + Canuckiwi channels
Always-on approach balancing inspiration and conversion

IDEA

RESULTS

1.16M+ impressions delivered (106% of benchmark)
~2,000 new consumer opt-ins generated through contest
Strong database growth creating ongoing marketing value
Online feature article delivered 16,000+ impressions
1:51 average engagement time, demonstrating quality interest
Consistent exposure across print and digital touchpoints
Campaign successfully combined awareness + lead generation