OUR WORK
Travel Nevada: Luxury Escapes TV – The Nevada Experience
The Travel Nevada Luxury Escape Experience
BRIEF
Client: Travel Nevada
Campaign: Luxury Escapes – Las Vegas & Nevada Episode (Season 8, Episode 6)
Target Audience: Australian consumers (premium and luxury travellers)
Reposition Las Vegas and Nevada as a high-value luxury destination, showcasing the breadth of experiences beyond the Strip. The campaign aimed to inspire audiences at scale through premium storytelling while driving conversion through integrated offers and a strong Luxury Escapes booking pathway.
IDEA
Deliver a high-impact television feature supported by a fully integrated campaign, blending
aspirational storytelling with clear conversion opportunities.
Premium 30-minute TV feature on Luxury Escapes: The World’s Best Holidays
Hosted by Hannah Hollis and Matt Le Neve
Broadcast across Foxtel LifeStyle Channel + BINGE streaming
Showcased the contrast of Las Vegas luxury and Nevada’s natural landscapes
Integrated campaign across social, digital, email and PR
Destination Spotlight driving sustained visibility across a 12-week season
Seamless connection between inspiration and Luxury Escapes booking platform
IDEA
IDEA
RESULTS
$148K+ in gross sales generated
817 room nights booked
310 passengers travelled
Strong campaign performance across broadcast, digital and social channels
Elevated perception of Nevada as a luxury and experience-led destination
Successfully repositioned the destination beyond Las Vegas into broader Nevada experiences
Demonstrated the power of premium content + conversion-led strategy
