Canuckiwi developed and managed a multi-partner trade incentive designed to educate, engage and reward Canadian travel advisors.

Agents earned points through Air Canada bookings training completions, with top-performing advisors securing places on one of four hosted destination-focused itineraries. Supported by ongoing communications, destination content and partner promotion, the campaign encouraged advisors to deepen their destination knowledge while actively selling USA travel.

To further extend the reach of the program, Canuckiwi partnered with key travel trade media outlets, hosting media representatives on selected itineraries to generate additional destination exposure, campaign awareness and earned editorial coverage beyond the participating advisors.