OUR WORK
Niche is Nice - Anchorage
Niche is Nice Roadshow - Anchorage, Up Close
BRIEF
Client: Visit Anchorage
Campaign: Niche is Nice Roadshow Platinum Partnership
Target Audience: Australian travel trade
Position Anchorage as a must-sell destination among Australian travel agents, driving
awareness, product knowledge and consideration through high-impact, in-person trade
engagement.
IDEA
Leverage Karryon’s Niche is Nice platform to connect Anchorage partners and products with highly engaged frontline agents through a premium, experience-led roadshow.
Platinum sponsorship of a trusted industry event series
Direct engagement with high-value frontline sellers
Immersive storytelling to bring Anchorage to life
Integration across the event, editorial and social channels
Execution
National Roadshow Presence
Events delivered across Brisbane, Sydney and Melbourne
Over 450 travel agents in attendance
Premium positioning as Platinum Sponsor
Education & Training
Dedicated destination training sessions
Focus on Anchorage’s unique positioning within Alaska
Product storytelling tailored to the Australian trade
Content & Amplification
Pre, during and post-event editorial coverage via Karryon
Social amplification across Karryon and partner channels
Video and event content extending reach beyond attendees
IDEA
IDEA
RESULTS
Trade Engagement
450+ frontline agents reached across three cities
Strong attendance across all events
High-quality engagement with key selling agents
Awareness & Visibility
Multi-touchpoint exposure via events, editorial and social
Premium positioning through Platinum sponsorship
Continued visibility through post-event content
Market Impact
Increased awareness of Anchorage within the Australian trade
Strengthened relationships with key retail partners
Improved confidence in selling Anchorage as part of Alaska itineraries
Impact
A highly targeted trade activation that successfully positioned Anchorage within the
Australian market, combining education, storytelling and industry partnerships to drive
meaningful engagement and long-term sales potential.
