Client: Travel Nevada
Campaign: Leveraging direct media buying to promote Nevada, with wholesale, influencer, and OTA call-to-action partners
Target Audience: Australian consumers of Cyclist, Get Lost, and Qantas Travel Insider

As many key USA-selling tour operators and wholesalers were recovering from the pandemic with limited—or in some cases no—marketing budgets, Canuckiwi identified an opportunity to deliver stronger ROI through direct media buying. By investing directly with targeted consumer media partners, we were able to maximise exposure for Travel Nevada and offer cost-effective call-to-action (CTA) opportunities to key trade partners, provided that they tracked results. The program also integrated a customised Expedia Media Solutions buy, including a new landing page built to highlight Travel Nevada’s unique selling points.