Canuckiwi worked with the Utah Office of Tourism and Walker Tracker (a Health and Well Being Company) to launch a new incentive and educational program for the travel trade & travel writers in our key markets of Australia, New Zealand & Canada . The Visit Utah Walker Tracker App & Map based challenge program allowed our clients the opportunity to literally walk their way around the state of Utah virtually.
This step based challenged worked in conjunction with all of the latest wearables and/or phones to track steps. Steps made count for steps along a custom map route in Utah. As clients reached certain targets/ goals in their step challenge they were able not only to see how far they have walked but also learn and Tainan in-depth understating of points of interests in Utah along the way.
We partnered with major airlines in both Australia (Delta) and Canada (Air Canada) for the major prizes winners who won a trip to Utah once it was safe to do so in 2021. There were both team and individual challenges that clients could participate in. 823 Participants walked more than 320 million steps over the course of 65 days. Their trip began in Salt Lake City and finished in St. George Utah with 25 Utah milestones passed along the way.
We were able to generate significant media coverage across the challenges including 52 articles and stories written by publications seen by an audience of more than 1.165 million readers with an earned media value greater than $105,450.00 USD.
Sample Articles Can Be Found Here:
A few other notable results from our Walker Tracker challenges including winning participants.
Canadian Challenge Utah Grand Prize FAM Winners Sponsored by Air Canada
Valerie Bedard from Voyages A in Quebec, Quebec
Marie Andree Gaudreau from Authentik USA in Montreal, Quebec
Nicole Delbert from AMA Travel in Red Deer, Alberta
Lisa Kaldane from Write the World in Kelowna, British Columbia
Australia and New Zealand Utah Grand Prize FAM Winners Sponsored by Delta Air Lines
Rachael Heelan from Ross & Turner Travel Associates, Gold Coast, Australia
Leanne Chard from Helloworld Travel, Bullimba, Australia
Tina Orr from Jigsaw Travel, Melbourne, Australia
Rochelle Hannah Evans from House of Travel Barrington, Christchurch, New Zealand
Winners from both countries will travel on a small group familiarization program in 2021 taking in many Utah milestones once we are able to do so safely and borders re open.
Canada Challenge Statistics:
· 332 participants completed 117 milllion steps in our Canada Individual Challenge. This was equivalent to 5.2 million calories burned and 2.4 trips around the earth. Our top steppers were:
o 1st Place – @worlock with 2.16M steps
o 2nd Place – @PoorUnfortunateSoles with 1.97M steps
o 3rd Place – @nhulsman with 1.499M Steps
· 156 participants in 49 teams completed 66.3 million steps in our Canada Team Challenge. This was equivalent to 2.9 million calories burned and 1.3 trips around the earth. Our top teams were:
o 1st Place – @Anjuna with 1.18M steps
o 2nd Place – @BaxterMedia with 755K steps
o 3rd Place – @HolyWalkamolies with 754K Steps
Australia and New Zealand Challenge Statistics:
· 505 participants completed 195 milllion steps in our Australia and New Zealand Individual Challenge. This was equivalent to 8.8 million calories burned and 3.9 trips around the earth. Our top steppers were:
o 1st Place – @PeterMTS with 1.70M steps
o 2nd Place – @DeborahBartolo with 1.65M steps
o 3rd Place – @Chenoa with 1.54M steps
· 298 participants in 87 teams completed 129.9 million steps in our Australia and New Zealand Team Challenge. This was equivalent to 5.8 million calories burned and 2.6 trips around the earth. Our top teams were:
o 1st Place – @Hooters (Hoot Holidays) with 1.13M steps
o 2nd Place – @ManaseTravelStudio with 1.04M steps
o 3rd Place – @HelloworldForesthill with 1.00M steps
Images of the Walker Tracker Challenges and Application can be found below:
I wanted to take a minute to write you that this initiative was really one of the best I have seen in the travel industry (as a destination) during the pandemic. It helped us in our daily life to push us to have a reason to walk, and it became addictive because every day we could travel through Utah. The fact we were able to imagine a trip through Utah with this program was a pleasure for the brain! Good escape 🙂 Great Job!Gwendoline Duval, Profession Voyages / Travel Week