Utah Office of Tourism hosted top media from Australia, New Zealand and Canada on a Secret Side of Sundance Fam trip. Giving these media a taste of the high life and getting to view a film at the world famous Film Festival as well an opportunity for some celebrity spotting. Media were also shown the many amazing sites of Salt Lake City in the Winter time, experienced a Utah Jazz Basketball Game and hit the slopes of Park City to try their hand at skiing.
The trip also saw the group tour through Southern Utah with a film location and a winter focused itinerary visiting Moab, Monument Valley, Kanab and Brian Head.
Excellent coverage was generated across, Canada, Australia and New Zealand as a result of this FAM.