Based in Sydney, Australia, Joanne’s focus for the past 20+ years has been in the tourism industry working for and with destination marketing organisations.
She has an in-depth understanding of the industry and a strong network of contacts on the ground. She’s worked both in-house and consulting for city, state and national government tourism organisations. She has experience working with destination marketing organizations from Australia, Canada, the USA and South America.
Joanne’s experience extends to media relations & PR, social media, content marketing, sales & event management across both the leisure and the business tourism industry.
Joanne is a great collaborator and partnership connector. She has a long-standing, strong reputation for delivering programs that are accountable, innovative, on-target and deliver a high return on investment for the clients.
Joanne represents Canuckiwi in the Australian marketplace currently working with clients: Travel Oregon, Travel Nevada and the Utah Office of Tourism; providing media relations and event management, and lending in-market expertise and travel trade support as needed. She brings strong connections and relationships with media and key travel industry partners and represents Canuckiwi on The Board of Visit USA Australia (since 2016).
Joanne is a passionate traveller and explorer keen to see all corners of the world in her spare time. You’ll often find her on a ski slope, hiking a mountain or swimming in the sea along her travel adventures and on her social media posts.
Last word from Joanne:
“Today is your day! Your mountain is waiting, so…get on your way! – Dr Seuss