Canuckiwi curated an intimate “behind the scenes” media matinee at the Blue Moon Theatre at the Shangri-La Hotel, where invited media were given a sneak preview of the latest OSE animation.

The experience was brought to life through storytelling, introducing media to the people and communities featured in the campaign. Special guest Shequeita Frazier of Camp Yoshi shared personal insights into her organisation’s work—offering guided, multi-day nature adventures for Black travellers and their allies, centred on reconnection, community, and chef-prepared meals.

The screening was followed by an Oregon-inspired dinner, reinforcing the destination’s culinary and cultural appeal. To further encourage coverage, each attending journalist won a hosted press visit to one of Oregon’s seven regions, ensuring future, in-depth storytelling.