OUR WORK
Road Trips Promotion – Oregon
BRIEF
Client: Travel Oregon
Campaign: Road Trips Consumer Promotion in partnership with House of Travel & Brand USA
Target Audience: New Zealand leisure travellers
House of Travel, in conjunction with Brand USA, partnered with Travel Oregon to deliver a consumer-focused promotional campaign designed to inspire New Zealand travellers to explore Oregon through self-drive road trips. The brief was to increase destination awareness and showcase the diversity, accessibility, and appeal of Oregon as a road trip destination.
Road Trips Consumer Promotion
IDEA
The campaign centred on bringing Oregon’s iconic road trip experiences to life through a multi-channel approach, leveraging House of Travel’s extensive consumer reach in New Zealand.
By highlighting scenic routes, key highlights, and the freedom of exploring Oregon by car, the promotion aimed to excite and educate potential travellers while positioning Oregon as an ideal self-drive destination. A tailored mix of press, digital, social, retail, and brochure placements ensured consistent exposure across the customer journey.
RESULTS
Strong consumer exposure through national and regional press advertising via the NZ Herald and regional publications
Targeted EDM inclusions reaching House of Travel’s engaged customer database
Social media promotion through House of Travel Facebook channels
In-branch digital screen advertising across House of Travel retail locations
Dedicated feature placement on hot.co.nz
Inclusion in House of Travel brochures, supporting longer-term destination visibility
Increased awareness of Oregon as a premier road trip destination among New Zealand consumers
