OUR WORK
Grapevine Virtual Wine & Paint Event
BRIEF
Client: Grapevine Convention & Visitors Bureau
Campaign: Virtual Wine & Paint Industry Event
Target Audience: Travel trade, media, and airline partners in Australia and New Zealand
During COVID-19 lockdowns in May 2020, Canuckiwi partnered with the Grapevine Convention & Visitors Bureau to deliver a virtual industry event that kept the destination front of mind while offering a moment of connection and creativity during a challenging period.
Virtual Wine & Paint Industry Event
IDEA
The concept centred on two experiences synonymous with Grapevine, Texas—art and wine. In partnership with Paintvine, Canuckiwi hosted a virtual wine and paint event that brought together travel trade, media, and airline partners from across Australia and New Zealand.
The event was designed to be interactive, relaxed, and uplifting, providing participants with a shared experience that encouraged creativity while subtly reinforcing Grapevine’s positioning as a cultural and wine-focused destination.
RESULTS
Successfully delivered a well-attended virtual event during lockdown conditions
Engaged travel trade, media, and airline partners in a meaningful and memorable format
Maintained destination visibility and partner relationships during a period of travel disruption
Reinforced Grapevine’s association with wine, creativity, and culture
