In 2017, Flight Centre launched the first season of 48 Hours, a television and digital series designed to highlight major selling destinations and inspire travellers to extend their stays. The program aired across Channel 9 in Australia, Channel 1 in New Zealand, and multiple digital platforms.

Upon learning of the series, Canuckiwi immediately engaged with Flight Centre to explore opportunities for Travel Nevada. Flight Centre initially proposed a “48 Hours in Vegas” episode with a sponsorship fee of AUD $50,000, focusing on the city’s traditional glitz and glamour. While appealing, this approach did not align with Travel Nevada’s broader goals or KPIs.

Canuckiwi instead pitched a revised strategy that reframed the episode to show a deeper, more diverse side of Nevada. The proposed itinerary included:

• One night in Las Vegas, highlighting lesser-known attractions such as the Mob Museum and Neon Sign Museum

• One night in rural Nevada, introducing viewers to the beginnings of the ultimate Nevada road trip and showcasing off-the-beaten-path experiences

In addition to reshaping the narrative, Canuckiwi successfully negotiated a AUD $33,000 reduction in the sponsorship fee and secured AUD $90,000 in value-added marketing. We also supported Flight Centre Global Product (receptive based in New Jersey) by assisting with product contracting for experiences not previously available, including the Mizpah Hotel in Tonopah.