OUR WORK
Virtual Training Webinars for Travel Agents
BRIEF
Client: Various U.S. Destination Offices
Campaign: Virtual Training Webinars for Travel Agents
Target Audience: Travel agents in Canada, Australia, and New Zealand
During unprecedented COVID-19 lockdowns, Canuckiwi launched a comprehensive virtual training series aimed at keeping retail travel agents connected, informed, and inspired. The series was designed to educate agents about key U.S. destinations while providing engagement opportunities in a period when in-person events were impossible.
Virtual Training Webinars for Travel Agents
IDEA
The webinars leveraged Canuckiwi’s highly engaged agent database and featured live presentations in partnership with in-market tourism board representatives. Each session offered first-hand knowledge about destinations, including insider tips, itineraries, and unique selling points, helping agents build confidence to sell future travel.
Agents were encouraged to participate through a points system tied to the Sell Your Way to the USA program, giving them the chance to qualify for familiarisation trips scheduled for early 2021 with American Airlines.
Despite being virtual, the sessions resonated strongly with participants:
“I had the kids watch too, now everyone wants to go to Utah.” – Amanda Cuff, Helloworld Travel Richmond
“I am loving these weekly training webinars and getting to see the Canuckiwi team. Thank you for lifting our spirits!” – Kylie Andrews, Travel Managers
The program combined education, inspiration, and engagement, ensuring agents remained connected to U.S. destinations and motivated to sell when travel resumed.
RESULTS
Multiple webinars delivered across Canada, Australia, and New Zealand, covering destinations including Utah, Anchorage, Oregon, Grapevine, Nevada, and Washington, DC
Participants earned points towards familiarisation trips, directly linking learning to tangible rewards
Provided ongoing engagement, motivation, and professional development during COVID-19 travel restrictions
Built a repository of content agents can access post-webinar via YouTube for continued learning
Webinar Links:
