OUR WORK
Co-operative Campaign – “See How Far You Can Go”
BRIEF
Client: Travel Nevada (in partnership with STA Travel)
Campaign: “See How Far You Can Go” Co-operative Retail Campaign
Target Audience: Australian and New Zealand consumers
Canuckiwi partnered with STA Travel to successfully launch the “See How Far You Can Go” campaign in April 2017. The objective was to increase consumer awareness of Nevada’s diversity and encourage travel beyond Las Vegas by integrating the destination into a national retail campaign.
STA Travel Co-operative Campaign
IDEA
Recognising the breadth of experiences available across Nevada, Canuckiwi worked with STA Travel to package Las Vegas and Beyond as a compelling and accessible travel proposition. The campaign was designed to inspire exploration while providing STA Travel consultants with practical, easy-to-sell content.
Canuckiwi developed a suite of digital assets, including destination-led content for blog posts and creative display materials for in-store agency boards, aligned with the broader Brand USA National Campaign. These assets ensured consistent messaging across both online and retail touchpoints, supporting awareness, engagement, and conversion.
The campaign journey extended across STA Travel’s digital platforms, allowing consumers to explore Nevada content through editorial storytelling, imagery, and promotional offers.
RESULTS
Successful rollout of the “See How Far You Can Go” campaign across STA Travel channels
Nevada positioned as a destination offering experiences beyond Las Vegas
Delivery of campaign-aligned digital assets, blog content, and in-store creative materials
Integration into the Brand USA National Campaign, amplifying reach and visibility
