OUR WORK
Adventure World Mini Campaign
BRIEF
Client: Travel Oregon
Campaign: Adventure World Mini Co-operative Campaign - Oregon
Target Audience: New Zealand consumers and travel trade
Travel Oregon partnered with Adventure World and Canuckiwi to raise awareness of Oregon as a unique and lesser-known holiday destination for New Zealand travellers. The brief was to highlight both the must-see icons of the Pacific Northwest and the state’s more undiscovered, off-the-beaten-path experiences through a targeted co-operative campaign.
Adventure World Mini Co-operative Campaign
IDEA
The campaign focused on positioning Oregon as a destination rich in natural beauty, diverse landscapes, and authentic experiences. By working closely with Adventure World, the campaign delivered inspirational and educational messaging across digital, social, and print channels aimed at both consumers and the travel trade.
Creative assets and storytelling showcased Oregon’s standout experiences while reinforcing Adventure World’s expertise in immersive and experience-led travel.
RESULTS
Increased awareness of Oregon as a distinctive holiday destination in New Zealand
Targeted reach across consumer and trade audiences via digital, social, and print channels
Strengthened destination presence within Adventure World’s marketing ecosystem
