OUR WORK
Adventure World Co-operative Marketing
BRIEF
Client: Travel Nevada
Campaign: Adventure World Co-operative Marketing Campaign
Target Audience: Australian and New Zealand consumers and travel trade
Travel Nevada partnered with Adventure World and Canuckiwi to deliver a co-operative campaign designed to increase awareness and understanding of Nevada’s diverse experiences beyond Las Vegas, targeting both trade and consumer audiences.
Nevada Adventure World Co-operative Marketing
IDEA
Canuckiwi worked collaboratively with Adventure World from the outset to accurately depict Nevada’s unique landscapes, road trips, and experiences. The campaign utilised a blend of EDMs, digital advertising, social media, and print placements across both trade and consumer channels.
The integrated approach ensured consistent messaging while supporting Adventure World’s sales efforts and inspiring travellers to consider Nevada as a broader, multi-experience destination.
RESULTS
Strong engagement across trade and consumer marketing channels
Increased visibility of Nevada experiences beyond Las Vegas
Effective alignment of destination messaging with Adventure World’s retail and wholesale platforms
