OUR WORK
#JUCYIMUtah Instameet – Zion National Park
BRIEF
Client: JUCY USA / Utah Office of Tourism
Campaign: #JUCYIMUtah Influencer Instameet
Target Audience: Australian, New Zealand and US adventure-focused consumers
JUCY USA, in partnership with the Utah Office of Tourism and Zion National Park, hosted their first Instameet in Zion National Park. The brief was to promote Utah as an accessible, year-round self-drive destination, with a focus on winter travel and campervan accessibility.
JUCY USA / Utah Office of Tourism
IDEA
A curated group of influential photographers from Australia, New Zealand, and the United States were brought together to experience and capture the dramatic landscapes of Zion National Park. With a combined Instagram following of close to 1.4 million, the influencers shared real-time and post-trip content showcasing Utah’s natural beauty and the ease of exploring the region by campervan in all seasons.
The campaign leveraged authentic storytelling and high-impact imagery to inspire adventure-driven travellers and elevate Utah’s appeal across key international markets.
RESULTS
Participating Influencers:
Australia:
@helloemilie (408k), @jasoncharleshill (97k)
New Zealand:
@shaunjeffers (58k), @brentpurcell.nz (37k)
United States:
@zachallia (411k), @ashleymcky (117k), @bradromano (80k), @ryancordwell (29k), @donjay (125k), @oscarwastaken (10k), @nowrongwaysf (19k)
Images courtesy of @jucyworld, @helloemilie, @jasoncharleshill, @shaunjeffers, @oscarwastaken and @brentpurcell.nz.
Combined influencer reach of approximately 1.4 million followers
High-quality visual content showcasing Zion National Park in winter
Increased awareness of Utah as a year-round, self-drive adventure destination
