Now in it’s second year, the inaugural Oregon Road Rally famil is an opportunity for groups to gain further knowledge of the destination and be exposed to the scenic, culinary, and adventurous wonders Oregon has to offer .
In 2016 and 2017 respectively, Travel Oregon hosted 22 and 27 tour operators from around the world, including Australia.
The Oregon Road Rally participants traveled more than 1,200 miles and made key stops along the route, which included: savoring the food carts in Portland, riding dune buggies on the Oregon Coast, experiencing the beauty of Crater Lake National Park, hiking at Smith Rock and Columbia River Gorge waterfalls, exploring Oregon Wine Country, drinking hot chocolate at Timberline Lodge and letting ‘er buck in Pendleton. More than 150 statewide partners participated in the road rally.
The tour operators were encouraged to share their Oregon experience on social media by using the hashtag #OregonRoadRally, which generated more than 660 tags. The road rally also garnered domestic and international media coverage.
The seven-day road trip famil began and ended in Portland with agents testing the famous Portland craft beer, coffee tours and experiencing the Maker Community Portland is known for. Agents then continued exploring the state including a visit to the mountain regions of Mt Hood and Bend, the famous Crate Lake National Park as well as the Oregon Coast before ending in the Willamette Valley and returning to Portland.