Corey Marshall CTP
Corey has been in the travel, tourism and marketing industry for over 20 years, in many capacities from being the owner of Anderson Vacations based in Calgary, Canada, (which he recently sold) to holding board positions with NTA, SKAL, and TAP (Travel Alliance Partners Ltd) where he has served as the chairman of the finance committee. Corey has also been acknowledged by being named as a Top 40 Under 40, Travel Personality of the Year by Travel Hot News, and a Business Leader of Tomorrow.
In 2010 with wife and business partner Karen McCardle, Corey envisaged, conceptualised and established Canuckiwi Ltd, a representation and consulting firm for the travel and tourism industry. Canuckiwi specialises in tourism and travel trade marketing, consumer advertising and PR strategies for suppliers and destination marketing organizations worldwide. The unique skill sets and background the team members represent gives clients extensive access to strong relationships with in-market tour operators, travel trade media, digital influencers, airlines, and other stakeholders across Australia, New Zealand and Canada. Canuckiwi’s current clients include Travel Oregon, Travel Portland, Utah Office of Tourism, Travel Nevada, Discover New England, Visit Anchorage and Anderson Vacations.
Corey’s entrepreneurial vision and ability to think outside the square in all facets of business is the key to ensuring any organisation and strategic partners he works with can utilise these skills honed over his vast experience. Corey’s key strengths lie in his ability to secure strategic marketing partnerships, see how to further develop a business to ensure organisational growth and success as well as managing key retail distribution models.
As much as the travel and tourism Industry is in Corey’s blood his family take top priority and he has been lucky enough to be able to share his passion for the industry with his family, in fact, in his daughter Lily’s (now 8) first year of life, she travelled to 37 cities with Karen and Corey. From New York, Boston, Whistler, Vancouver, Sydney, Auckland and so many more. Travel is very special to the family and even today his children continue to be absolutely amazing travellers!
Corey is in the travel and tourism industry after first starting to train as a Chiropractor, he chose this field because he wanted to be able help people and ideally change their quality of life which he had witnessed first-hand when is father was in a major bike accident, Corey has no doubts in his mind that without the Chiropractor his father would not have recovered as he did, and his quality of like would not have been as it is today.
When standing on a coach as a tour director on a “festival of lights tour”, dressed as an Elf, Corey realized that 45 passengers were smiling back at him having the time of their life, each with a smile on their face. This moment was when Corey realised that in the travel business, you absolutely impact the traveller’s quality of life and so began his career.
Last word from Corey;
“I love what I do every day, love working, being an entrepreneur and love to travel. I am fortunate that with all of this comes the ability to enjoy this with my family.”